![]() ![]() This is one reason why using the same conversion strategy for both platforms is counterproductive. A couple of factors, including users’ location, internet connectivity, and attentiveness, contributes to these behavioral differences. The thing is, mobile users have fairly different behaviors than desktop users. So, why do desktop users convert more than mobile’s? As an e-commerce website or blog owner, the vast majority of visitors and potential consumers most likely use their smartphones to access your website. Mobile traffic contributes to the highest percentage of global web traffic.
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